Retail Farm Store

Our Farm Store is a hidden jewel for locals and guests.

Wavy Line Graphic

Rushing Waters Fisheries not only carries a wide variety of fresh and frozen seafood items, we also have lots of snacks, beer, wine, beverages, cooking ingredients and more.

We support other local businesses and offer many MADE IN WISCONSIN products. Of course, we always have our fresh Rushing Waters Rainbow trout available, and you’ll also love our delicious Rushing Waters Salmon Burgers, Salmon Spread and Trout Spread made right here on the farm.

Interior of Rushing Waters Store

Inside the Farm Store

Wavy Line Graphic


  • FRESH FISH – Our famous trout, fresh salmon, seasonal items and special orders too!
  • SMOKED FISH – Hot smoked salmon and our amazing Rainbow Trout.
  • FROZEN SEAFOOD – Huge selection, of shrimp, crab, fish, and unique items like scallops and alligator!
  • BEVERAGES – A great selection of Craft Beer, soft drinks, wine.
  • SPREAD, CHEESE, and SAUSAGE – Of course our homemade Trout and Salmon Spreads along with locally made cheese, sausage and more.
  • GROCERY – Sauces, Marinades, Crackers, Spices, Merch and more!


Glenn’s Market, Potters Organics, Rogees Seafood, Pine River Cheese, Lutz, Superior Water, Pasta de Maddalena, Gorman Thomas, New Glarus Brewery, Sprechers, Eagle Park Brewery, Leinenkugels, Central Waters, Lake Front, Sand Creek, Duesterbecks, Raised Grain.

Refrigerated Section of Rushing Waters Store


Seafood Experts

Wavy Line Graphic

Throwing a party or planning a family get-together? We’ve got items to make your event special. Need a hard-to-find item or want that super fresh seafood you had on vacation? Call us at 262.495.2089 – we specialize in custom orders!

And, since we supply the big players they supply us too. Fresh seafood is delivered to us daily!